Alliance – Jaguar Land Rover and BMW

75 years have passed since D-Day and much has changed in those years, most recently, Britain’s JLR (Jaguar Land Rover) is teaming up with German BMW (Bayerische Motoren Werke) they are to begin working together to innovate the electric car market and get ahead of the race.

The largest car manufacturer in the UK and Germany’s BMW have announced they will be working together in order to develop electric motors, transmissions and power electronics.

This is the latest in alliances which has been formed to address the challenges of electric and driverless cars.

Both companies are to jointly invest in research and development, engineering and procurement to support the volume production of electric cars which, will allow us to stop burning quite as many fossil fuels.

“The partnership would be mutually beneficial at a time when the car industry was facing the greatest technological shift in a generation”, Nick Rogers, Jaguar Land Rover’s engineering director.

“The pace of change and consumer interest in electrified vehicles is gathering real momentum and it’s essential we work across industry to advance the technologies required to deliver this exciting future.

“We’ve proven we can build world beating electric cars but now we need to scale the technology to support the next generation of Jaguar and Land Rover products.”

Despite this, Jaguar Land Rover will still be axing 4500 of its global workforce which is part of a £2.5bn cost saving initiative caused by falling sales in both Europe and China.

The loss of sales has led to a record loss in the final quarter of 2018 at £3.4bn. Which seems like pocket change compared to the €12bn which BMW are trying to cut.

The major costs of innovation and electric power development could not have come at a worse time for car manufacturers the world over, as most countries are now asking them to do more to increase the efficiency of their fossil fuel vehicles, to lower emissions.

In 2013 the BMW i3 was released as one of the first all electric vehicles from a major car manufacturer.

Jaguar also have an offering in the more recent i-Pace, an all electric SUV, but working together can they beat the race to the front of the electric vehicle marathon.

Both manufacturers do also have a wide range of hybrid cars available one which we discussed earlier this week, was the BMW 1 Series.

Klaus Froehlich, BMW board member, stated that, “Together, we have the opportunity to cater more effectively for customer needs by shortening development time and bringing vehicles and state-of-the-art technologies more rapidly to market.”

The companies have both guaranteed to work together on the design and development of components the manufacturing of said parts will be outsourced to their own sites. For Jaguar Land Rover UK this could start to quell the concerns of a nation following the cost cuts earlier this year.

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