Is there a better time to discuss beauty tech trends in the market than when Love Island is getting heated?
No, there isn’t a better time to discuss beauty tech trends. Everything for AI or artificial intelligence to AR augmented reality is as the fingertips of companies these days allowing them to maintain engagement in a very competitive market.
1. AI
With all the different shades available these days the only way you could see everything on a shelf would be by going to a store the size of Wales. So the subsidiary of L’Oreal, Lancome came up with a customer foundation machine which assists in finding the right foundation for your skin colour using AI.
Currently available in Harrods and Selfridges in the uk the machine is able to digitally scan you skin colour and match the right shade from over 20,000 different shades. She exact shade is then sent to a machine to mix the foundation for you to purchase. However, this level of sophisticated AI doesn’t come cheap and at £85 for 30ml.
2. AR try it on
More and more shopping has moved online due to companies such as boohoo and asos and brands are having to ensure that the clothes and makeup you buy aren’t all returned free of charge. This is where AR has taken the spotlight, allowing you to try on outfits and makeup virtually.
Sephora launched a virtual artist in 2006 within their app which allows you to try more than 200 million shades of lipstick and eye shadow. This works by measuring where your lips and eyes are in real time, then tracking those facial feature points so it knows where to put the cosmetics.
3. Olay
You may have noticed during the advert break that Sarah and Callum checked out their age, and over the past few weeks Callum has been trying to lower his. Well that is all done using the Olay smartphone service called Skin Advisor, which uses AI to scan the users face and generates and age based on the results which have been programmed.
Although Olay, may want to rethink the campaign for next year after being spammed with abuse following the adverts, calling Olay promos the “most annoying adverts ever”.
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