Ford has committed to a $30 billion spend on electric vehicle development by the year 2025, committing to 40% of the international fleet being electric by 2030.
One of the most recent press releases from the company mentions the Explorer will also become and EV.
Ford are also looking to convert other sports utility vehicles in their current fleet to all electric vehicles built on 2 new platforms, one of which is built for a full size pickup.
The second platform has been designed to flex between 4 wheel and two wheel drive.
This is a change from the companies previous commitment to go all electric by the year 2030, it is also an additional $8 billion on the previous commitment.
The commercial division of Ford in the US will now be known as Ford Pro therefore offering a dedicated service to their commercial customers.
Ford are looking to expand on the offering they currently deliver to customers by extending their hand to the customer over the lifetime of the vehicle.
Jim Farley, Ford CEO, also mentioned plans to increase the number of vehicles with over the air software updates available.
Having cars are better connected to the Ford software system will allow the company to offer a more mobile service, the aim behind this is to entice more customers to turn back to Ford when they need something fixed.
“We are reinventing our customer experience,” Alex Purdy, who runs Ford’s connectivity team, said during the event. “The path to winning [market share] requires daily interaction” with customers, he said.
“I cannot overstate the magnitude of the shift taking place at Ford,” Purdy said.
This isn’t the first time Ford has had to majorly rethink how the company operates back in 2017 Jim Hackett attempted another major restructuring.
Back in 2017 this led to manufacturing in Brazil and partnerships with Volkswagen on autonomous and electric vehicles falling through the cracks.
However it seems some of the decisions made are starting to pay off the new Ford Mustang Mach-E is flying off the shelves.
Ford has also announced it has collected 70,000 deposit’s for the next Ford F-150, the F-150 lightning an all-electric version of the much acclaimed pickup truck.
