The Fitbit acquisition has been completed and now Google is the rightful owner of all that fitness tracking tech, but a whole lot more data.
Google announced this on the 14th of January in a product update release, despite having to fight for it with a full EU inquisition.
The $2.1 billion acquisition does have a myriad of expectations set out by Google to not monopolise the market.
Rick Osterloh, Google’s hardware chief said the acquisition was “about devices, not data”.
Part of the agreement states that Google does not have the power to use the Fitbit data going forward for ad tracking.
It will also present no impact to other third part fitness tracking tech, on how they operate with the Google owned Android OS.
Fitbit’s CEO James Park welcomed the news, “innovate faster, provide more choices, and make even better products.”
He was quick to add that it will not diminish the ability for Fitbit tech to work cross platform with both Android and IOS.
“We will maintain strong data privacy and security protections, giving you control of your data and staying transparent about what we collect and why,” Park said.
