Jaguar Artificial Intelligence

Jaguar Land Rover have announced commencement on an Artificial Intelligence which assists to reduce driver stress.

The AI will work using the driver facing camera and biometric sensors to detect the mood of the driver. Once a driver reaches a certain level of stress the car will use the cabin features such as heating, ventilation, media and ambient lighting to correct the stress levels.

Jaguar Land Rover chief medical officer Dr Steve Iley, “As we move towards a self-driving future, the emphasis for us remains as much on the driver as it ever has, By taking a holistic approach to the individual driver, and implementing much of what we’ve learnt from the advances in research around personal well-being over the last 10 or 15 years, we can make sure our customers remain comfortable, engaged and alert behind the wheel in all driving scenarios, even monotonous motorway journeys.”

The AI will expand further to customise preferences to each individual driver, learning from the reaction they have to the feature which the car activates.

Further technology is to be brought into the AI stress reduction feature such as; Dimming of lights and tinting of windows.

This follows the huge investment Jaguar Land Rover has assured will be maintained in the UK and the Jaguar Land Rover/BMW team up on electric cars.

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