The world first rollable 65” television has been announced by LG and is going on sale at around £78,000.
The OLED-R is now available to purchase in South Korea albeit in limited supply.
The whole concept for the television is a flexible panel, which LG says is, “the most innovative development in television technology in decades.”
The television is able to retract into the base to match the format of programming you are watching, for example if you were watching something on widescreen it wouldn’t need to show the full screen.
So rather than having that pesky letterbox view you just get the images as the director designed, although where would the subtitles go?
“LG’s exquisite creation liberates users from the limitations of the wall, enabling owners to curate their living environment without having to permanently set aside space for a large, black screen that is only useful when turned on,” LG stated.
The platform will be available in 4 colours for the speaker cover and the base will be aluminium with engraving if you so desire.
This is worlds apart from the innovative concept they unveiled at CES, with a television rolling down from the ceiling, but we still think it is a cool concept.